Think it's time for a copywriter? Thankfully, real life is not like English Comp — you can hire someone to turn your big ideas into an A+ piece of work. Small business owners and soulpreneurs hire me for all kinds of reasons.
Some are great writers, but they need help organizing and prioritizing their messages. Others hate writing and want to avoid it all together. Others, still, have mixed feelings about writing for their business, so they need a confidence boost and fresh pair of eyes.
Whether you're a seasoned salesperson or rookie entrepreneur, you could benefit from working with a professional writer. But to get the most out of your time with a copywriter, you need to do a little homework.
Here's what you need to know before hiring a copywriter.
1. Why you're in business
What beliefs shape your business? During our time together, I'll help you sift through the many ideas, inspirations, and experiences that make up the DNA of your work. But while I can help refine and communicate your values, I can't define them. Only you can do that.
2. How you're making money
Know what you're selling, how you're selling it, and who you're selling it to. A copywriter can help you position your offerings and services in a unique and clear way, but I'm no business coach (at least, not today). I can't design or decide the right business model for you. As the expert of your business, only you can do that.
3. Who your audience is
Much of your time with a copywriter will be spent talking about, thinking of, and writing for your dream customers. Who is your ideal client? And I'm not talking about the hypothetical figure in your wildest business fantasy... Who are you selling to right now that you absolutely love? What about them makes the exchange special, for both of you? What motivates, inspires, or moves them to buy you? If you don't have a real life dream client yet, hold off on hiring a copywriter until you do.