I'm tired of sounding like everyone else.
Like any industry, the online creative entrepreneur world has plenty of buzzwords. One of the most popular buzzwords is "authentic." It's right up there with "inspire" and "empower" on the overused words list. What was once a bold, fresh idea is now an empty buzzword that can blur your message with the masses.
Is there a better way to say what you mean when you say "authentic"?
Maybe you're trying to convey originality, honesty, or transparency. Maybe by saying "authentic" you really mean certifiable, professional, or ethical.
Instead of using the same tired phrase, try saying exactly what you mean. Don't say "our products are authentic" when you can say "our ingredients are natural." Use plain language instead of keeping customers confused by buzzwords, jargon, and vague adjectives.
Being clear is more important than being catchy.
Here are 50 words to use instead of "authentic."